I help mid-size to large brands ($40M+ in annual revenue) build audience-first marketing strategies that drive attention and loyalty with Gen Z—by harnessing the cultural momentum of organic communities.As the founder of SW Projects, I’ve partnered with brands including Nike, YouTube, Airstream, Netflix, and others to design strategies that turn community into a growth engine and cultural force.My proprietary frameworks—Community Catalyst™ and Audience Atlas™—translate audience and cultural intelligence into actionable systems for growth. They help brands identify their true believers, understand their ecosystems, and design participation pathways that scale trust and belonging.💡 What clients gain:✅ Clarity on audience and community ecosystems✅ Strategic roadmaps that turn insights into action✅ Team alignment around audience opportunity spaces🎤 Featured in Harvard Business Review, Ad Age, Fast Company, WWD, and Good Morning America, I also speak globally about the future of brand-building, community, and Gen Z culture.If you’re ready to turn your audience into a growth engine, visit swprojects.co or subscribe to Community Catalysts, my weekly newsletter for brand leaders building what’s next:📩 communitycatalysts.substack.com/subscribe