Aunt Fannie’s is a Portland, Oregon-based company founded in 2013 by Mat Franken. The brand was created to provide safe, non-toxic household products, inspired by personal health concerns within his family. Named after Franken’s grandmother, Aunt Fannie’s focuses on delivering effective, eco-friendly solutions that prioritize the well-being of families.The company offers a range of natural homecare and wellness products, including hypoallergenic cleaning solutions made with essential oils and eco-friendly pest control options like *FlyPunch!* and ant deterrents. Aunt Fannie’s has expanded its product line from one item in 2015 to 19 by 2022, emphasizing whole ingredient, food-grade formulations. The brand is committed to microbiomic safety, ensuring its non-toxic products do not disrupt home microbiomes while effectively combating pests and pathogens. Aunt Fannie’s targets households, particularly families with allergies or sensitivities, as well as commercial clients in the food service industry. The company operates as a direct-to-consumer brand, utilizing online sales and partnerships with retailers to reach eco-conscious consumers.